Eurotier 2016 Bovans germany event layers

Published on Dec. 21, 2016

Bovans featured at Eurotier

From November 15 - 18, 2016 the Eurotier exhibition took place in Hanover, German

From November 15 - 18, 2016 the Eurotier exhibition took place in Hanover, Germany. Eurotier is the world’s leading trade fair for animal production. In total 2,360 companies exhibited and 156,000 visitors including some 30,000 international visitors came to the event.


The new Bovans branding was revealed at the new Hendrix Genetics booth featuring their poultry activities as well as the new One Hendrix Genetics branding. Design elements in the new house style was featured in the booth display.


On November 16, Hendrix Genetics invited 250 customers and friends from the poultry and pig industry to the booth for a hospitality event. In a short presentation Antoon van den Berg, the CEO of Hendrix Genetics, spoke on the decision to merge the strength of all individual companies into One Hendrix Genetics. He also shared some key highlights of the future plans and goals for Hendrix Genetics.

Related articles

Layer Vision, Issue 22 Now Available

All over the world, eggs continue to be an important source of protein. Affordable, nutritious and versatile, no matter your culture, eggs have a place on the global menu. However, each region has ...

, by
Insight on 2019 and beyond

As 2019 draws to a close and we enter a new decade in 2020, we’d like to reflect on past accomplishments and plans for the new year. Throughout another busy year, it has been an honor and a pleasur...

, by
Celebrating World Egg Day 2019

As members of the egg industry, we're proud to take a day to celebrate the power of the egg: World Egg Day 2019.